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ANDY SYKES
DR. KAREN GREENHOFF
ANDREW ARROL
DAVID J WILKINSON
PAUL G HOLLINSHEAD
JOHN SUNDERLAND
ROSEMARY JAYNE ALLEN
AYLWYN BOWEN
KATHRYN ELEY

PROFILE
Andy Sykes is qualified in planning, tourism and marketing and has over 20 years experience of working in the tourism and leisure industry in both the public and private sectors. Andy has an interesting background having managed a large tourism department within the public sector and having worked in the commercial sector as Commercial Manager for a top tourist attraction, and as Project Director for two public-private sector regeneration partnerships.
Andy established his own consultancy, Sykes Leisure Projects, in 1994. His extensive experience in tourism and leisure has enabled the practice to become involved in tourism and leisure planning, project funding, feasibility studies, strategic planning, business development, interpretation and all aspects of tourism and leisure marketing.

PROFESSIONAL
• Member of the Chartered Institute of Marketing, MCIM, 1988.
• Member of the Tourism Society, MTS, 1987.
• Member of the Royal Town Planning Institute, MRTPI, 1983.
• Member of Institute of Leisure & Amenity Management MILAM, 1998.

EMPLOYMENT HISTORY
• Head of Sykes Leisure Projects, 1994 to date.
• Tourism Manager, Leicester City Council, 1992-93.
• Project Director, Leicester Tourism Development Ltd., 1990-1993.
• Commercial Manager, Bristol Zoo Gardens, 1989.
• Tourism Development Manager, English Riviera Tourist Board/English Tourist Board, 1986-1988.
• Planning Assistant/Tourism Development Officer, Copeland Borough Council, 1981-1986.
• Development Site Manager, D Sykes (Whitley Bridge) Ltd., 1980-1981

PROFESSIONAL EXPERIENCE
• Established and managed tourism and leisure consultancy practice.
• Project director for a variety of consultancy study teams.
• Introduced and managed a Tourism Business Advice Bureau.
• Managed a variety of major events.
• Established and managed the Leicestershire Conference Bureau.
• Lectured on tourism and leisure topics to undergraduate and postgraduate students.
• Development control, conservation and forward planning experience.
• Junior football coach.
• He has won awards of excellence from the University College Cardiff, the
  Chartered Institute of Marketing and the English Tourist Board for tourism submissions
  and work implemented.

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PROFILE
Karen has studied extensively within higher education – studies that were combined with international sport and sports coaching (volleyball). Upon completion of a doctorate, she undertook a change in direction and entered the field of leisure management within the public sector, the majority of work being project based. Since 1989, Karen has been involved in higher education with a key role in the delivery of the Recreation Management Degree and Masters Degree at Sheffield Hallam University. Consultancy has formed an integral part of this employment in order to further industry links and continue personal involvement in the evolving leisure industry. In 1995, Karen joined Sykes Leisure Projects as an Associate Leisure Consultant. She has subsequently worked on a variety of leisure related consultancy projects.

EMPLOYMENT HISTORY
• Associate Leisure Consultant, Sykes Leisure Projects, 1995 to date.
• Senior Lecturer, School of Leisure & Food Management, Sheffield Hallam University, 1989 to date.
• Leisure Manager, Leisure & Amenities, Barnsley M.B.C., 1984-1989.
• Volleyball Coach, University of California, 1980-1984.

PROFESSIONAL
• Member of the Institute of Sport and Recreation Management, M.Inst.SRM, 1985.

PROFESSIONAL EXPERIENCE
• Experience of working in both public sector leisure provision and higher
  education with a specialism in leisure facility management.
• Working with teams or individually to design, commission and establish
  operational structures for numerous projects within expanding local authority provision.
• Negotiation of funding packages for public and voluntary projects
  to attract both capital and revenue support.
• Market research to establish community preferences for new services
  and the marketing of existing facilities.
• Establishing financial management systems encompassing budgetary
  forecasting and staffing levels.
• Consultancy including experience of heritage, urban parks and renovation
  projects with Community Trust Groups.

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PROFILE
Andrew Arrol is a Director of Arrol & Snell Ltd, a small to medium sized Architectural, Conservation and Planning Practice based in Shrewsbury, specialising in historic building, conservation and heritage/visitor centre building projects. The Practice was established in 1980 and there are two Directors, Andrew Arrol and Alan Snell. Today the practice employs a staff of 17 and has received over 33 Awards and Commendations for its work to date.
The practice has excellent links with national and local conservation bodies and provides consultancy services to English Heritage, the National Trust, the Landmark Trust and the Monument Trust. Andrew has maintained close links with Sykes Leisure Projects over the years, and has worked with the practice on a variety of heritage based projects.

PROFESSIONAL
• Member of the Royal Institute of British Architects, RIBA

EMPLOYMENT HISTORY
Andrew Arrol graduated from the Architectural Association School of Architecture in 1970 and is a member of the Royal Institute of British Architects. After four years with the Basil Spence Canonbury Practice he became Conservation Officer for Shrewsbury in 1975 before forming the Arrol & Snell Practice in 1980.

PROFESSIONAL EXPERIENCE
• Heritage visitor centre projects.
• Feasibility study work for various conservation bodies.
• Conservation of listed buildings.
• Scheduled monuments.
• Historic buildings.
• Knowledge of traditional construction techniques.
• Project management.
• Interior design.
• Landscaping.
• Planning.

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EDUCATION
David studied architecture at the University of Nottingham between 1962 and 1967 and became a registered architect in 1968.

PROFESSIONAL EXPERIENCE
Upon graduating in 1967 David moved to Liverpool where he worked initially for the City Housing Department. In 1969 he was appointed as the architect for the Shelter Neighbourhood Action Programme (S.N.A.P.) working for the Grandby Area of Liverpool. S.N.A.P. was the first project in the UK to directly involve the residents in the improvement of their area and from this project the first housing co-operatives were born.
In 1974 David established Building Design Group, an architectural practice working primarily on housing projects, both new build and rehabilitation. In 1984 the practice became the Wilkinson, Hindle, Halsall, Lloyd Partnership.
Throughout the life of the Practice David has remained a ‘working’ architect and has been directly responsible for many major projects including community leisure and recreation developments throughout Merseyside and from the Nottingham Office, in Newcastle and Leicester. Sykes Leisure Projects have worked with all the regional offices on a variety of community based leisure projects.
Over the last year or so David has been working on energy efficient self build timber house in the Snowdonia National Park. The site is within an area of oak woodland and within a SSI.

OTHER ACTIVITIES
David is an examiner for the Part III (Professional Practice). Examinations at the universities of Liverpool and Manchester and is currently President of the Liverpool Architectural Society.

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PROFILE
Paul Hollinshead is a partner at Mark J Rees, an established firm of Chartered Accountants. The firm provides a wide range of accountancy, auditing and consultancy services and has worked on a number of projects with Sykes Leisure Projects.
Clients include commercial, agricultural, professional, industrial and tourism businesses. Clients vary from substantial and rapidly expanding companies to individual sole traders. Services are tailored to meet each client’s particular requirements.

PROFESSIONAL
• Member of the Association of Chartered Accountants, 1984
• Member of the Institute of Taxation, 1986

EMPLOYMENT HISTORY
• Audit Manager, Mark J Rees, Chartered Accountants, 1977 to 1990
• Partner, Mark J Rees, Chartered Accountants, 1990 to date

WORK EXPERIENCE
• Management responsibilities within the practice.
• Recruitment and training.
• Advice on manual and computer accounting systems.
• Preparation of accounts of sole traders, partnerships and limited companies.
• Audit of limited company accounts.
• Taxation advice and calculation of liabilities.
• Taxation Planning.
• Financial planning advice to individuals.
• Taxation Planning.
• Financial planning advice to individuals.
• Financial projections and business plans.
• Arranging transactions in investment products, including pension plans, unit trust investments,  property, enterprise zone investments and business expansion scheme investments.

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PROFILE
John Sunderland is one of the country’s leading interpretative exhibition designers, with a range of national projects to his name covering such diverse subjects as science, history, culture, fashion, ecology and zoology. His centres attract 4.5 million paying visitors per annum, and continue to rank high in the top twenty visitor attraction lists, both in terms of popularity and financial viability. John has worked with Sykes Leisure Projects on a variety of projects within this country and abroad.
John’s expertise is in the conception of ideas which not only entertain but educate the public, at the same time retaining the integrity of the subject on which the project is based, This skill has enabled John to take his ideas to the rest of Europe, the Middle East and the United States. John is also a Director of TimeFrame Solutions Limited – a company specialising in developing on-site, open-air, real time non-intrusive interpretation units.

EMPLOYMENT HISTORY
• Director, TimeFrame Solutions Limited, 1997 to date.
• John Sunderland, Design Consultants, 1987 to date.
• Creative Director, Heritage Projects, 1981-1987
• Self Employed Designer, 1974-1981

WORK EXPERIENCE
• Exhibition Design.
• Advertising & Point of Sale Design.
• Educational & light entertainment television.
• Audio Visual production presentations.
• Film Production.
• Animation production, TV commercials and television titles.
• Concept originator and designer.
• Speaker on interpretation and attraction design.

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PROFILE
Rosemary Allen is one of two principals heading up Headland Design Associates and is based just outside Chester. The Practice consists of a well-resourced in-house team and a special range of subcontractors. Rosemary has many years of consultancy and design experience in heritage, leisure and interpretative projects. Rosemary has worked with Sykes Leisure Projects on a variety of attraction projects.

EMPLOYMENT HISTORY
1994 to date - Partner, Headland Design Associates
1987 to 1994 - Senior Designer & then Projects Director, Hall Redman Associates
1981 to 1987 - Assistant Exhibition Designer & then Exhibition Designer, Lancashire County Museum
1979 to 1980 - Assistant Arts Editor, Illustrated London News

WORK EXPERIENCE
• Exhibition Design.
• Project Management.
• Interpretative Strategies.
• Orientation Strategies.
• Concept Development.
• Feasibility Studies.
• Educational development and print work.
• Visiting Lecturer for the Museum of Leicester, & the University of Manchester.

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Aylwyn is a founding partner of the creative design and communications partnership, AB Graphics. AB have built over the past 17 years of operation, an extensive and loyal client base by providing effective creative communication solutions, professionally and on time. The practice is owned by three partners who are ‘hands on’ Chartered Designers and communication professionals. A highly qualified and motivated team totalling sixteen supports the partners.

A comprehensive computer graphics system with 14 workstations, networked to our own image setting facilities, allows our team of designers complete creative control and flexibility, and the ability to output artwork, bromide and colour separated film in-house. ISDN also enables us to transfer complete origination for brochures and advertisements to printers and publications nationally and internationally. When deadlines are approaching, these facilities are available when a client wishes to make last minute changes to a piece of work.

AB Graphics provides design, marketing services for a wide range of organisations including corporate, commercial, local government, utilities and community-based clients. Working mainly in the West Country, we also service clients from Carlisle to Cardiff, Belfast to Swindon. Continued expansion over the past few years has enabled us to cement strong relationships with an increasing number of ‘blue chip’ corporate clients, who depend upon working with a professional and reliable team.

Aylwyn's conceptual thinking and creativity, whether using the drawing board for his ideas or CAD inspired, has produced scores of ideas for clients. Areas of expertise include freehand visuals, illustration, technical drawings, maps together with multiple skills on the computer. He has developed campaigns for many clients including Leicester Tourism Development, English Riviera Tourist Board, Exeter City Council, Exeter Festival and the Plymouth Development Corporation. Aylwyn has worked with Andy Sykes on a variety of projects over the past 15 years.

Design disciplines include:
• Corporate Identity
• Literature
• Reports and Accounts
• Advertising Campaigns
• Direct Marketing
• Exhibition and Display
• Launches and Exhibitions

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ROFESSIONAL QUALIFICATIONS & MEMBERSHIP
• MA in Archaeological Heritage Management (Distinction)
• BA (Hons) Geography (First Class)
• Affiliate Member of the Society for the Interpretation of Britain's Heritage

PROFESSIONAL EXPERIENCE
Prior to working for Sykes Leisure Projects, Kathryn worked for two heritage design companies where she gained practical experience in the heritage tourism business.

Kathryn has been extensively involved in desk-based research, field research and report writing. She has practical experience of primary and secondary research, archaeological digs, conservation, interpretation work, and music and arts development. She has qualifications in computing and practical knowledge of computers and is a classical violinist.

Since working for Sykes Leisure Projects in 1998, Kathryn has gained considerable experience in the leisure and tourism industry and has helped assist Andy on project research, report writing and general company development. After 2 years working full-time for Sykes Leisure Projects Kathryn left the company to train for a PGCE in primary education at Derby University, with a view to becoming an education officer at a visitor attraction in the longer term. Kathryn has retained an interest in Sykes Leisure Projects and continues to work with the company on a part-time associate basis.

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